Do you need specific personality traits to be an Estate Agent?
So – you’re thinking of going into Estate Agency. You’ve got the drive and the business acumen. You’re sure you can quickly pick up the elements that will lead to a successful career in property. But wait a moment. Isn’t there more required? How sure are you that you possess all the necessary personality traits […]
Estate Agents: Conducting a SWOT Analysis
Whether your estate agent is just starting up or you’re well established – whether you’re a one-person agency or a national chain, the same principle applies. In order to understand your business and how it stands in the marketplace, compared to your competitors, you need to carry out a SWOT analysis – not just as […]
Estate Agents: Conducting a Competitor Analysis
Are you setting up your Estate Agency business? Then conducting an in-depth analysis of your competition will form a vital part of your strategy. But competitive analysis isn’t only for start-ups. However, established you are, however successful you feel you might be, the same applies – you need to keep abreast of your competitors – […]
Value Propositions for Estate Agents – With Examples
Does your estate agency business have an effective Value Proposition? If the answer is ‘yes’, then you’re part of a tiny minority. It’s true – plenty of businesses (64% according to Hubspot) do have a Value Proposition of sorts. But an effective one? That’s another matter altogether. Research tells us that fewer than 3% of […]
Should Estate Agents Still Wear Suits?
The COVID-19 pandemic heralded a new way of working. Thousands of people who once worked solely from an office were suddenly forced to work from home as social-distancing guidelines were enforced. This meant that, apart from Zoom meetings where team members may have dressed more professionally – at least from the waist up – employees […]
Business Plan for Estate Agents
Why business plans matter What’s the very first question a business coach asks you? Yes, that’s right – ‘Have you written a business plan?’ It’s a question they ask or a very good reason – No business plan = no direction = no focus = (ultimately) no business Business plans matter to all businesses. But […]
6 Free CRM Software for Estate Agents in 2022
In this article, we’re going to look at some of the best free CRMs on the market for Estate Agents. Are you a start-up, an independent, or a franchise Estate Agent? Whichever of these is you, by the end of the article, you’ll have learned, not only the immense value of using a CRM, but […]
6 ways to effectively manage your time as an estate agent
As an estate agent I’m going to take some calculated guesses that you are reading this article because you are: – Working over 60 hours a week and no closer to reaching your new leads and conversion goals – Want to know how you can “find” more hours in the day – Wondering how many […]
Practical Guide on how to become an Estate Agent
In this article, we’re going to look at how to become an estate agent. Estate Agency is an ancient profession. For as long as people have owned or rented property, there has been a role for someone to support the buyers and the sellers. The process of buying or selling a property can be both […]