21 Ways Estate Agents can Generate Property Leads
Imagine. You’re all set up with a great Estate Agency business. Everything is in place. Your shop is smart and welcoming … and it’s in the perfect location. You’ve recruited a superb team – energetic, enthusiastic, and with all the drive it takes to push through sale after sale. Your website and the technology to […]
How do I target landlords on Google Ads?
Did you know, each year online advertisers waste $37 billion on ads that miss their target. Yes – that’s $37 billion dropping straight into Google’s coffers for no return. As a Letting Agent, do you use Google Ads? How sure are you that your precious marketing spend isn’t contributing to Google’s windfall? In this article, […]
Guide to Writing an Estate Agent CV that Stands Out
“I’ve seen the perfect Estate Agent job advertised and want to go for it. The trouble is, I’ve no idea how to put together a CV and Cover Letter that will get me that job.” Does this sound like you? Then this article is what you need to help write that winning Estate, Agent CV. […]
40 Effective Ways for Estate Agents to Find Landlords
What would you say is the number one function of any business? Getting more customers? Exactly. A case of stating the obvious? Perhaps … and yet, in the world of property, we letting agents are as guilty as any other business sector of neglecting this function. What should be our number one business priority we […]
Everything to know when creating a winning Estate Agent Promo Video
As an estate agent, you are always looking for new ways to market your properties and attract potential buyers. A promo video is a great way to do this, and there are a few things you should keep in mind when creating one. In this article, we are going to dive into why Estate Agents […]
Do you need specific personality traits to be an Estate Agent?
So – you’re thinking of going into Estate Agency. You’ve got the drive and the business acumen. You’re sure you can quickly pick up the elements that will lead to a successful career in property. But wait a moment. Isn’t there more required? How sure are you that you possess all the necessary personality traits […]
Estate Agents: Conducting a SWOT Analysis
Whether your estate agent is just starting up or you’re well established – whether you’re a one-person agency or a national chain, the same principle applies. In order to understand your business and how it stands in the marketplace, compared to your competitors, you need to carry out a SWOT analysis – not just as […]
Estate Agents: Conducting a Competitor Analysis
Are you setting up your Estate Agency business? Then conducting an in-depth analysis of your competition will form a vital part of your strategy. But competitive analysis isn’t only for start-ups. However, established you are, however successful you feel you might be, the same applies – you need to keep abreast of your competitors – […]
Value Propositions for Estate Agents – With Examples
Does your estate agency business have an effective Value Proposition? If the answer is ‘yes’, then you’re part of a tiny minority. It’s true – plenty of businesses (64% according to Hubspot) do have a Value Proposition of sorts. But an effective one? That’s another matter altogether. Research tells us that fewer than 3% of […]